Alexander Wang Teases SS16, Pharrell Williams Is Now Co-Owner of G Star RAW, and More

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Alexander Wang Spring/Summer 2016 Campaign to Feature Travis $cott, Vic Mensa, and More

 

  This upcoming spring/summer season is looking to be a major one for fashion brands worldwide, and high-fashion label Alexander Wang is proving to be one of the leaders of the tribe. With a teaser video posted on its Instagram earlier this week, the brand teased its upcoming spring/summer 2016 collection with an exciting and ominous series of images. The new collection, teased by a 15-second clip on Wang’s official page, featured a few familiar faces that will serve as spokespeople for the upcoming line, including Travis $cott, Vic Mensa, ILOVEMAKONNEN, Baauer, and many more. Look for the full Alexander Wang spring/summer 2016 campaign to arrive in March 2016.

  [Highsnobiety]

  Kylie Jenner Has Reportedly Teamed up with PUMA for a New Deal and Kanye West Isn’t Happy About It kylie-jenner-puma  In a deal that seems to be the more popular route for sneaker companies these days, reality TV star Kylie Jenner has reportedly teamed up with PUMA for a seven-figure sneaker deal. According to Us Weekly, details on the deal remain unclear, however sources say that it wouldn’t be a “full-out deal like Rihanna’s collaboration” with the brand. This kind of deal is nothing new to PUMA, as the brand has been increasingly dedicated to celebrity endorsements instead of the traditional athlete collaboration – even going as far as approaching Kanye West, as he revealed in a 2015 interview with BBC Radio 1. West, who is heavily dedicated to adidas and his YEEZY Season collection, took to Twitter yesterday to voice his displeasure on Jenner’s deal with PUMA, stating that Jenner is “on the YEEZY team.” Looks like the Kardashian clan has a few things to figure out.  

[Sole Collector]  

 

 

Pharrell Williams Is Now Co-Owner of G Star RAW Denim

 

On top of my business. As of today, proud to be a co-owner of @GSTARRAW A photo posted by Pharrell Williams (@pharrell) on Feb 9, 2016 at 4:17am PST

 

Pharrell Williams, who has been heavily revered for his appreciation of fashion for many years, has announced his latest venture. Taking to Instagram Tuesday, the music mogul revealed that he is now co-owner of the Amsterdam-based, premium denim brand G Star RAW. The co-ownership, which is a bit surprising to some, comes after Williams had already been collaborating with the brand on a line of denim composed primarily of recycled plastic found in oceans across the globe. Though no further details about the line or ownership deal have been announced, anticipate a full reveal to come in the near future. Stay tuned for more information as this story develops.

[Hypebeast]

 

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Source: The Stashed