Grammy-winning rapper Kanye West‘s genius plan to release his The Life Of Pablo album on TIDAL and then to its streaming competition has helped him make history this week.
According to reports, Yeezy is now the first musician to have an album top the charts off streaming success alone.
There were some paid album downloads for The Life of Pablo from the G.O.O.D/Def Jam star’s own website, but the overwhelming majority of the 90k+ earned came from streaming services, including Apple Music, Spotify and Tidal. This unprecedented strategy was crafted with Kanye by new manager Scooter Braun, Steve Bartels and Team Def Jam. (HDD)
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