Brave Heroes, mad villains, stunning visual effects, brilliant sound editing – these are all things that add up to a rewarding experience at the movies. Sending and receiving text messages does little to improve that experience. In fact, it’s a rather obvious and at times obnoxious activity that can be distracting to not only the person on the phone, but also other moviegoers. It’s also something that AMC theaters strangely thinks will have more young people filing into theaters.
These days, movie theaters are in competition with streaming services like Netflix more than they are with each other. Perhaps its this reality that’s compelled AMC CEO Adam Aron to start weighing the perceived “benefits” of turning movie theaters into a text friendly environment. “When you tell a 22-year-old to turn off their phone, don’t ruin the movie, they hear ‘please cut off your left arm above the elbow,'” Aron tells Variety. According to the AMC executive, “You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.”
AMC’s perplexing idea of enabling people to text more at the movies is already starting to take shape. Aron says that there are a number of possibilities for overwriting this long-standing cineplex faux pas. These include creating a special sections in the theater where audience members can text and scroll through their timelines guilt free, or even entire auditoriums that are designated for a full audience that can’t stand to put their phone on silent and focus on the reason they’re there to begin with – to watch a damn movie.
In the unlikely event that AMC moves forward with text-friendly auditoriums, proper moviegoers can always turn to venues like Austin’s Alamo Drafthouse, a theater known for kicking out customers for any and all handheld transgressions. And if that doesn’t work for you, then you can always leave the theater an angry voicemail. Serenity now.
“22-year-olds like to shoplift! What can we do??” — if the AMC CEO ran Macy’s
— Scott Weinberg (@scottEweinberg) April 13, 2016
— Rachel Stuhler (@RachelStuhler) April 13, 2016
Photo Credit: ScreenCrush.com
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Source: The Stashed