If your need for speed requires a different type of fix than YouTubing world records or watching the best of the Fast & Furious franchise, then there’s a new sport coming to a living room near you. ESPN has inked a multiyear deal with the International Drone Racing Association to broadcast the emerging sport that hopes to be Nascar for the digital age.
Drone racing will make its ESPN debut with the U.S. National Drone Racing Championships, which take place August 5-7 on Governor’s Island in New York City. ESPN will deliver the action via a livestream of all three days online. Highlights from the event will then be packaged into a one-hour TV broadcast.
Unlike traditional sports, drone pilots use a real-time feed from the drones in order to navigate the course. This enables a first-person view of the competition to be easily transferrable to TV. The ability to let viewers feel as though they’re right in the middle of the race is something that could help spark interest for the sport among new audiences.
The deal to broadcast drone racing is the latest of ESPN’s moves to expand into the world of eSports. The “Worldwide Leader in Sports” also launched a website dedicated to covering eSports and the world of competitive video games back in January.
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Source: The Stashed